As an Architect, Urban Planner and Industrial Designer Juan Sádaba understands design as a creative strategy to solve problems and create intelligent beauty. This approach can be applied equally on the different scales of design problems, trespassing the classical boundaries between disciplines.

Among his recognitions and awards, Nominee to the Media Architecture Biennale Awards 2014, Special Mention at the Basque Board of Architects Awards 2003, Urban Space Selection at the International Design Awards B-awards 2010, and Finalist at the Smart City Expo World Congress 2012.

Currently part-time Professor at the Singapore University of Technology and Design. He has lectured for the University of the Basque Country, the University of Deusto and the University of Cantabria, for the Harvard Master of Design in Bilbao and visiting lecturer at the National University of Singapore. He teaches Design and Technology and mentors as a Design Advisor new innovative projects like the MIT Finger Reader.

He also collaborated with architects as Eduardo Arroyo and William Alsop and consulted urban planning and design strategies for cities like Bilbao, Medellín, Naya Raipur (India), Xiamen (China) and Legazpi (Philippines).

Co-founder and CEO of Nerei emotional intelligent, a company focused on new strategies and design for the Urban Space, Design and Architecture and part of NER group.